Editorial Guidelines
Originality and value
Every guide must add at least one detail that is not already on the first three search results for its target query — a real tool output, a measured edge case, or a tool-specific caveat. Restating Wikipedia-level summaries does not meet our quality bar.
AI disclosure
Informational guides on this site are AI-assisted and editorially reviewed. The byline on every guide reads "ZeroUtil Editorial Team" and the methodology page describes how the pipeline works. We do not publish guides under fabricated personal credentials. There are no fake expert profiles.
Correction policy
If a tool changes behavior, the guide that documents it is reviewed and the Last reviewed datestamp is updated on the next build. Reader-submitted corrections via the contact page are read by the editorial team. Corrections that change a factual claim are applied with a brief note in the page's history; corrections that affect a transactional claim (file-size limit, supported format) trigger a guide rewrite, not a quiet edit.
Review cadence
Guides are reviewed when the underlying tool is updated or when reader feedback flags an issue. Every published guide soaks on a preview deployment for at least 48 hours before merging to the live site. Within the first 7 days after publication, no advertising is rendered on the guide page; this gives the indexing pipeline time to evaluate the page on its content alone.
What we do not publish
- Guides with fabricated aggregate ratings or testimonials.
- Guides under a named human author who did not write the words.
- Guides that target the same transactional keyword as their companion tool page.
- Guides published in a single batch larger than 10 in any 7-day window.